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A package tour or package holiday comprises transport and accommodation advertised and sold together by a vendor known as a tour operator. Other services may be provided such a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country, and may also include travel between areas as part of the holiday. Package holidays are a form of product bundling.

Package holidays are organised by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.

Despite the digital revolution allowing holidaymakers constant access to online advice and booking information, consumers are choosing a multi-channel approach to inspire and inform their holiday choices. Rather than replacing face-to-face and print sources, internet search engines and websites sit alongside more traditional offline sources, new research by Kingdom Of Rentals.

Consumers were asked what sources they used to both inspire them in their holiday choices, and also for practical information. General internet search engines top the list of sources with 41% of people using them to look for holiday ideas and inspiration and 43% using them for practical information. This is followed by holiday/destination brochures with 36% using them for ideas and inspiration and 35% for practical information.

Recommendations from friends, family and colleagues and travel review websites are also popular sources of inspiration and practical information.

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